Well, its been quite awhile since I last posted and alot has happened! Soooo excited about a couple of projects going on right now. In addition to working on some new picture books, I'm in the process of launching a little girl's teeshirt line with my friend Erin Nichols of Elm Style and Design. We started talking about this last year and the whole thing just, yes I will say it, snowballed. And not the cold icy kind, either! The sweet delicious kind with coconut flakes and sugary filling! Before we knew it we had started a brand new company called Lately, Lily!
It went like this... Erin (who was a new Mother of an adorable little girl named Ava) called me last September and said, "Hey, I can't find any teeshirts for Ava that I love... Have you ever thought about making teeshirts for little girls? I want to make teeshirts for little girls!!!"
I was like, "That sounds awesome!!!"
So she was like "What would you do if you could come up with a tee line for little girls from scratch?"
That is the kind of sentence that is tailor fit to assure my involvement in anything.
First, a bit about Erin.
Erin has an amazing eye for fit and color, she worked for years as a head merchandiser at HSS. We were introduced by a mutual friend, Jillian and hit it off from the start when she hired me to brand her new company Elm Style and Design. At the time, I had recently left Paul Frank Industries to devote myself full time to my own illustration and writing (a life long dream of mine has been to write and illustrate picture books) and Erin had stepped away from HSS to work on event design. We both agreed that Apparel was fickle and it was nice to be working on design projects that could last beyond a season, independent of trend watching and sales forecasts, etc. After years of designing graphics for teeshirts (me) and buying and selling them (her) we were excited about doing other things.
There's something funny about Apparel. It doesn't go away like that. I had never really anticipated how much fun it actually was to see kids wearing my designs. Having something from my sketchbook become part of their little life. Its a medium that literally moves. Even more than animation, teeshirts come to life when they're worn.
At Paul Frank I became fascinated with building simple stories into my designs for tees and devoted much of the time I spent as Creative Director chasing that idea, weaving stories in separate tees so that they connected to each other in a season - spanning arc. When I left, I knew I wanted to keep exploring that way of working in some way. I love characters. I get obsessed with how their stories can weave through drawings and music and words... and of course teeshirts!
So, when Erin asked me what I would do, I immediately thought of a brand that would follow a little girl who is always doing something new. Always thinking, always exploring. Always observing. My own kids shock me with their perspective and insight into very simple things. They notice. So... I wanted to create a character that notices.
Erin knew she wanted international elements in the line, and I was in the middle of working on the Around the World Puzzle for Chronicle books so that concept was fresh in my mind as well. we both loved the idea of encouraging curiosity about the people of the world.
So this girl's curiosity would be directed at small things across a huge canvas. She would travel the world, looking it over from an unafraid, adventurous perspective.
The name hit me soon after, Lately Lily. We would try and keep track of all the things that were going through her mind, the new sights and people of whatever place she was in lately... "Lately" because she would be moving on soon to more adventures and the next chapter of her story.
From there, we tried to imagine parents whose unique circumstances would have influenced Lily and set her situation in motion. Educated and curious people that were working hard and bringing their extraordinary daughter up across the world.
As a kid, I loved looking through issues of National Geographic, dreaming about distant places and imagining what the lives of the people writing the articles must have been like. It was natural to give Lily's parents the raddest job I could think of. A writer (Mom) and photographer (Dad) for our version of Nat Geo, The International Exposition.
Now Lily, who was developing into a thoughtful, somewhat careful observer (dutifully recording her thoughts and facts in a neat little note / sketchbook), needed another side to her personality. Something that would encourage her to take risks and have adventures for the fun of it. A friend that would jump first and worry about the consequences later, pulling Lily along for the ride and directing her critical eye toward its next subject.
I'm a giant fan of the Hundred Acre Wood, Peanuts and Corduroy. Stories where children have close friendships with impossible best pals, with no real explanation given as to how. Charlie Brown and Snoopy, the little girl that has complete conversations and interactions with Corduroy the stuffed bear. Christopher Robin and all his friends. Calvin's close relationship to Hobbes, which was a massive childhood favorite of mine.
So, Zeborah was born! Lily's fearless and impulsive stuffed Zebra who is very much alive, even if she does sometimes sleep in her best friend's sunny yellow suitcase. Who wouldn't want a perfectly loyal best friend you can keep in your pocket?
Already, I feel such a love for that tiny, rambunctious Zebra. I was stoked when at our photoshoot, my friend's 3 year old daughter literally refused to take off her Zeborah shirt. Which of course, came alive the minute she put it on. Teeshirts! I'm telling you, they get stuck in your soul.
Which brings me back to Erin's teeshirts, which are perfect. She has designed THE little girl's t-shirt body. Manufactured from scratch in LA, its soft, just slim-enough, and drapes perfectly.
Russ at InkWright is an incredible local screen printer and worked with us to apply the hand drawn graphics with a feel so soft you can barely sense where the images start by touch. At a time when so many tees are blasted out of giant mega - screen houses in enormous sand paper piles it makes a huge difference who prints your shirts.
Well, after a year of bouncing ideas around in our office and burning through sketchbooks, Lately Lily is almost ready to launch. Its an ongoing project and a chance to to daydream about far off places. I really hope people will enjoy following this traveling girl, and her pint sized friend, as much as I do. Our website goes live tomorrow at
www.latelylily.com